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Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful systems. This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well. What is customer relationship management (CRM Customer relationship management (CRM) is a term that refers to practices strategies and technologies that companies use to manage and analyze customer interactions Customer Relationship Management - Knowledge Center What is Customer Relationship Management? Description Customer Relationship Management can be defined in a number of ways Some people stress the Customer-Relationship-Management Wikipedia Customer-Relationship-Management kurz CRM (dt Kundenbeziehungsmanagement) oder Kundenpflege bezeichnet die konsequente Ausrichtung einer Unternehmung auf ihre What is customer relationship management (CRM)? definition 2 A computerized system for identifying targeting acquiring and retaining the best mix of customers Customer relationship management helps in profiling prospects CRM - Customer Relationship Management - Webopedia CRM (customer relationship management) is all aspects of interactions that a company has with its customers whether it is sales or service-related Customer relationship management - Wikipedia Customer relationship management (CRM) is an approach to managing a company's interaction with current and potential future customers It tries to analyze data about Customer Relationship Management - Bain & Company Customer Relationship Management (CRM) is a process companies use to understand their customer groups and respond quicklyand at times instantlyto shifting Customer Relationship Management - CRM - Investopedia What is 'Customer Relationship Management - CRM' Customer relationship management (CRM) refers to the principles practices and guidelines that an organization Customer relationship management vs business relationship Business relationship management (BRM) and customer relationship management (CRM) are different yet must work hand-in-hand Examples of Customer Relationship Management - YouTube This feature is not available right now Please try again later
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